THE DYNAMIC ENVIRONMENT OF DIGITAL MARKETING

JHG Media Digital Marketing

It is uncertain how the world of digital marketing will shift and evolve in the years to come. Despite the changing landscape, there are measures you can take to secure your digital marketing strategy. Listed below are 3 things to consider that will protect a digital marketing approach:

BE AWARE OF THE ENVIRONMENT

An inactive brand will find it virtually impossible to survive in today’s digital marketing environment. Part of continuing to be relevant is to constantly assess the environment and adapt. By carrying out new methods with tried and true techniques, a brand not only demonstrates activity but can also get a much better idea of what is effective and what is not.

       

A dramatic move in the world of digital marketing has taken place within the perspective of the consumer. For example, content was created in the past to deliver a message to consumers but a more strategic technique is required now. Instead of broadcasting content with the target of reaching consumers, numerous brands are making the attempt to reach consumers when the individual needs what they are offering.

SOCIAL MEDIA, SOFTWARE, AND CONSUMERS

With the help of social media, software, and consumers, brands are effectively implementing this approach. Applications like Instagram and Twitter help brands connect with users at any moment of the day. Combining software, such as Jooicer and GetRiver, with these applications will aid a brand in targeting and connecting with consumers.

CUSTOMIZE YOUR COMMUNICATIONS WITH YOUR AUDIENCE

While consumers and brands engage one another it is very important to take advantage of the interaction. 66% of consumers claim they’re very likely to change brands if they feel treated like a number, instead of a person. This indicates that relationship with today’s consumer is important. Adding a personal touch to the interaction between a brand and consumer goes a very long way. Some of the ways to tailor the interactions are:

  1. Do not use an auto response to reply to consumers on social media.
  2. Always address the consumer by their name.
  3. Write emails that read as if an actual person prepared them.
  4. Make use of templates that appear to have been written by a person.
  5. Attempt to make email lists pertinent to each consumer on it.

Digital marketing and consumers are always evolving with the introduction of new technologies. In spite of the shifting landscape there are steps to take that will help a brand safeguard its strategy and remain relevant. If you are interested in developing an effective digital marketing strategy, contact us today.

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CONTENT MARKETING MIXED WITH SEO

Content Marketing SEO

Content marketing combined with Search Engine Optimization (SEO) has a substantial influence on digital marketing. These two functions help to create brand awareness, lead generation, website traffic and PPC.

According to Moz, SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Where as content marketing is media that delivers a message to users with the intention of driving profitable action. Examples of content are landing pages, products descriptions, articles, tweets, videos, emails and images.

Lets look at some basic suggestions when implementing SEO and content marketing:

KEYWORD SELECTION AND STRATEGY

The initial step in correctly executing SEO is to research what the most appropriate keywords are in regards to your content. Finding the correct keywords helps in ranking higher on the search engine results. The most recommended place to start is by using Google’s Keyword Planner. This tool will allow a user to see the competition and search volume of words.

After you decide on the appropriate keywords, the next step is to form a strategy. In the past, some websites would flood their pages with keywords in an effort to rank higher. Adopting this method today will only penalize a site. For that reason, it is crucial for a site to strategize its keyword application in order to help its search engine marketing. The most ideal approach is to be sensible and place the keyword on a page in the headline and within the body.

In addition to placing keywords in text on a website, it is also beneficial to embed the keywords into HTML pages under the Meta Description. Within a HTML page, keywords can be tagged in the head section. By doing this, search engines will be able to quickly identify what a website is about.

QUALITY CONTENT MARKETING

Any time you introduce content on your website or somewhere else on the Internet, ensure that it is unique and delivered consistently. Unique content contributes to the quality of the content and in turn it will be indexed quicker and rank higher on search engines. Consistently generating content will also help to indicate that a website is active and working to provide a user with a better experience. For example, blog posts should be composed and published at least once a month.

Among the benefits of quality web content is that it will create more traffic for a website. Unique content can target users and indicates to search engines, such as Google, that the website is relevant. As a result of more traffic Google will rank the site higher.

USER EXPERIENCE (UX)

Aside from content and keywords, the user experience (UX) is another focus of SEO. This is considered technical optimization and focuses on what search engines look for in an effective website. For instance, a site with broken links does not offer an optimized UX. Areas of technical optimization are:

URL’s and Slugs
A sites URL makes it possible for users to gain access to a website but can also announce to search engines what the website is about and categorize it. Therefore, structuring them effectively is important. There are tools offered online to aid in achieving this.

Sitemap
A well-structured sitemap helps users to navigate a website’s content. In addition, robots used for indexing sites will crawl sitemaps in order to identify and understand the site’s content.

Title Tags and Header Tags
Utilizing title tags and header tags can also have a huge effect on SEO. They help to index and further authenticate search results in search engines and promote an organized UX.

Traffic
Traffic refers to the amount of users landing on a site. Links, inbound linking, and link-building all contribute to the volume of traffic a site experiences. The more traffic a website has, the more it is recognized as an authority by search engines. Linking a website to high authority sites, like domains ending in.edu or.org, will considerably help to boost a sites traffic. While there are products available to help boost a sites authority with link building, it is preferable to utilize unique, authentic content in order to receive a boost in authority.

Coupling content marketing and SEO initiatives together is the most effective way to rank a website. When done correctly, a site can be indexed quicker and produce more traffic, becoming an authority. If you have questions about your online presence and how it can be strengthened, give us a call today.

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JHG Media: Search Engine Optimization

SEO

Search engine optimization (SEO) helps users to easily discover and engage a business. Search engine optimization is most successful with a sensible approach that focuses on content marketing. The process strives to increase brand awareness by leveraging the fundamentals of content marketing, which consequently develops leads and creates a buzz with people.

Focused and genuine material targets specific users to convert them. By reaching to those most interested in your brand or message, you will have a better chance to engage with the individual. More conversions mean a larger client base and more business. Whether you are a doctor’s office, plumber, or non-for profit group it is important to have an idea of the tools available to you to ensure that your message is being heard. We have composed a list of some great ways to leverage your content marketing to benefit your SEO.

1. EFFECTIVE KEYWORD USE FOR SEARCH ENGINE OPTIMIZATION

First and foremost, recognize what it is your providing and select keywords that best reflect that. Most users will never dig deeper than the first page of search results. Competing for rank within your specific niche is a significant factor if you are seeking to get your brand on the first page of search results. Selecting appropriate keywords will help direct interested users to your material and reduce the odds of misdirected users landing on your site. Additionally, it will help the search engines to verify that you are in fact who you say you are, establishing authority.

Perhaps you are already making use of keywords. That’s great! In our practical experience it is important to continue to brainstorm and develop a list of relevant keywords. If you are struggling to think of more possibilities just use Google’s Adwords Keyword Planner. This free tool is a fantastic resource that will help you to construct your list. By merely entering your existing terms, the Adwords Keyword Tool will generate relevant potential keywords you may want to use. In addition, it will supply you with analytical data like how regularly a keyword is searched.

While the Adwords Keyword Planner is helpful, it may not always serve your particular niche adequately. Perhaps you are specialized in your product or service. If that be the case, make time to look at what languages a user may use or how a prospective client would frame a question within your industry.

Lastly, never drown your material or website in keywords. This can in fact damage your website’s authority! It is very easy to make a website busy but the goal is to make it useful. Effectively using keywords demands focused and targeted content.

2. STRATEGICALLY PLACING KEYWORDS

Effectively leveraging keywords requires a strategic method. In this section we will discuss areas in which to place keywords that will help search engines connect users to your site.

The most common place to start on your website is within the title tag. This is the first step in properly presenting your identity and suggests to search engines like Google what you are all about.

Another great place to include a keyword on your website is within the URL. Placing a keyword or keywords in the URL signals to the search engines what the topic is on the website. When a person searches for your keyword, your page will be more related and may rank higher throughout the search results.

3. ON PAGE COMPONENTS

Useful content is a central component to improving your online presence by assisting your brand or business’ authority. Content is normally an article or blog post but it is not unusual to also make use of bookmarks and images. Your keywords should be placed 2 to 3 times within the article. When publishing to your blog or writing an article, always keep the length of the piece in mind. We recommend that your articles should be natural and they can range from 700 to 1,000 words. Google will not prioritize articles with less than 300 words so spend time to write a quality piece.

Social bookmarks are another helpful way to optimize your website’s content and link to users. Social bookmarking is a centralized online service, which allows users to add, annotate, edit, and share bookmarks of web documents.

The final component you should consider when optimizing are images. Images can take an uninteresting subject and make it more attractive. While they give users something interesting to view, they can also help you in your SEO initiatives. The next time you post an image to a page, make sure you use the keyword in the file name as well as the alt text. By doing this, you will make it easier and clearer for the search engines to understand what the image is. In turn, interested users are more likely to come across it in their search results.

4. LINKS ARE PARAMOUNT!

A link (short for hyperlink) is an HTML object that allows you to jump to a new location when you click or tap it. Links are found on almost every webpage and offer a simple means of navigating between pages on the web. Using links is a basic part to taking care of your SEO. Your website will have a much better chance of engaging interested customers when you use a mixture of internal and external links. Internal links connect content on your webpage to other related content within your website. External links guide users from your content to other useful content on the Internet.

Search engine optimization can be frustrating and it is easy to get discouraged due to its organic processes. In order to be successful with your SEO campaigns in the future, don’t forget to always stick with the fundamentals for proven and consistent results. Keywords, links, and content when structured correctly are the most effective way to improve your rankings. JHG Media is ready to help you in the endeavor and we pride ourselves on our concentrated efforts to our clients. Consult with us today to protect and grow your brand’s reputation.

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The Main 6 SEO Trends That Will Lead 2016

SEO 2016.jpeg

2015 has been an interesting year for the SEO field. We witnessed the long-awaited Mobilegeddon update, which disciplined sites falling behind in the mobile compliance area, a massive revamp to local search engine positionings using the new local three-pack, a fresh premium protocol for content, and a dozen or so additional minor updates from Google.

Now everyone is looking to 2016 for what’s new! Let’s have a look at the top 6 trends expected to soar in the year to come.

1. Video Content Will Leave behind Written Content in ROI for B2C Industries and Brands.
Today, written content is regarded as the “standard,” even by the substantial bulk of people who continuously insist that incorporating various formats of web content is a smart idea. In 2016, a selection of new innovations and the continuance of years-long patterns will shift, and video will surpass written content in terms of reach, interaction, effectiveness, and overall ROI. Vine, Periscope, Snapchat, and additional video apps are somewhat responsible for this, setting users’ expectations towards more graphic material, but the true herald could arise from Google, which is now trying out video ads in search results. B2C companies without frequent feeds of video will soon be regarded as behind the times. B2B companies will do the same, but it won’t come about in 2016.

2. Mobile-Optimization is Going to Be More Vital than Desktop Optimization. For the previous few years, desktop has been a regular kind of search, with mobile users growing in numbers. Previously this year, mobile searches exceeded desktop searches for the very first time, and along with Mobilegeddon, Google announced to the world that mobile and desktop traffic were on relatively identical footing. Starting today, and carrying on into 2016, this switch will definitely continue, subsequently making mobile traffic by far the more crucial, with desktop falling into obscurity during the next 5 years. Presently, Google is claiming that a desktop-specific site is not required, and their switch to a local three-pack reflects their commitment to a “mobile” experience across all kinds of devices.

mobile-seo-2016.png

3. Aggregated Material Will Lower the Control of News and Event Coverage.
Twitter is trying out a new feature called Moments, which will combine articles, graphics, and videos from live events and unfolding news stories into a solitary channel for folks to view. In a sense, users emerge as the content producers, and other individuals can see events unfolding firsthand. Needless to say, Twitter isn’t the only system to be experimenting with such a live feed, and advanced algorithms are already able to put together news stories from numerous pieces of pre-existing information. Because of this, in 2016, the strength of a news article that isn’t immediately sourced will start to diminish, narrowing the field of content marketing for everyone.

4. Social Content Will be More Easily Indexed.
Google has offers in place with Twitter and facebook already– search for a news item, and you’ll probably see a tweet or two emerge in your mobile search results. In 2016, even more platforms will become more heavily indexed in the vaults available to Google and various other search engines. Social articles will carry a value and a consideration just like any autonomous website, and the separation of “web” and “social media” will start to blur even further from an SEO perspective.

seo-trends-2016 .jpg

5. Deep Links in Apps Will Be More Essential.
Google has been cataloguing apps for a very long time now. As part of the change toward emphasizing mobile users, Google is anticipating a future where apps could eclipse traditional websites in popularity and performance. Search marketers can take advantage of anticipating this development also. Starting in 2016, “deep links” to apps (meaning links which aim toward a specific web page or area of an unique app) will begin to possess more meaning, comparable to deep links online. App optimization in general, for that matter, will also expand in value. If your medium-sized or greater business does not yet possess an app, now’s the moment to create one. If you still don’t feel it makes sense for your company, at least get your company listed on as many other apps as possible.

6. Local Search Will Become Even More Local.
This is something we’ve watched expand a bit this year year, but we think the trend is really prepped to explode in 2016. The onset of wearable devices, like the Apple Watch, and the increased refinement of Google’s local indexes are going to bring about even more unique kinds of local search. In lieu of discovering companies in terms of a city or a state region, rankings could rapidly generate based on your street corner or neighborhood.

2016 may watch these trends develop in a manner that alters the landscape of Search Engine Optimization, or it might just see their introduction. SEO in some cases advances counterintuitively, moving rapidly where you least expect it and dragging its feet where you ‘d foresee it striking. Regardless, 2016 will be a fascinating year for search marketers, and we are definitely looking forward to it at JHG Media Group!!

New Twitter Features and How to Use Them with Online Marketing

twitter, jhg media group

Marketers love social media– and for good reason. Social networking has made it more convenient than ever for marketing pros to tap straight into the mind of their target market and tactically connect with both current and potential customers by creating web content that will ignite each of their distinct interests.

With making use of social marketing, nevertheless, comes great responsibility. Responsibility to not only stay up to date with what your customers– and the users you wish will become your followers– have an interest in but to additionally take note of the most recent social updates and what they are able to add to your marketing arsenal.

So, what were the newest updates to hit the Twittersphere this year? And more notably, how can online marketers and business owners ensure to capitalize on them to captivate their target audience and incorporate value to their social strategy?

1. Video

Twitter has a new and more native way of adding rich media to tweets. The new component enables people to record, modify, and share their own videos on Twitter through a video- friendly interface. It’s safe to say that it could take your average YouTube video to another level.

Just what it indicates to marketers…

For the full article and the rest of the new features visit the JHG Media Group Blog!

Staying Ahead of Evolving Social Media Trends

JHG Media Group

Our team at JHG Media Group are always staying ahead of the curve with social media topics as the appear across the internet. As we are coming to the end of 2015 we are noticing some of the trends for social media starting to change as they shift into 2016. Just recently Entrepreneur.com posted an article regarding the leading trends that are reshaping social media. We chose our top 3 to share with you here:

1. Facebook is going towards a more mature demographic.

According to an infographic generated by Adweek making use of data from eMarketer detailing the market trends in social media for 2016, Facebook is still leading the market place among social networking, but it’s there’s a projected 7.6 percent share increase with visitors 65 years and more, the largest share rise with all demographics. The eMarketer data indicates that shares between the more youthful millennial group (18 – 24 year-olds) will diminish.

It’s forecasted that in 2016, marketers going to rev up their marketing attempts to involve even more focused offers on Facebook making use of the info freely shared on their services. As for other social media networks, the 25-to-35 year-old generation nonetheless retains a stronghold across the board, though Instagram, Twitter and Tumblr are trending younger. There appears be little to absolutely no senior engagement with Tumblr and Instagram.

This benefits much smaller business owners as it enables them to compete with big companies. Now your business can move online and actually be distinct. Many online consumers don’t mind if you’re a giant brand but more care about your online presence. This is a win win for smaller sized businesses.

2. The future is mobile.

This past March noted the very first time the four top messaging apps on earth has amassed the same quantity of people as the top 4 social networking systems. These mobile applications not only allow customers to text and phone long distance lines without paying long-distance rates, but it lets them develop a world where their preferred brand names, publications and programs are centralized into one customized package that may be accessed anywhere.

Fresh solutions have figured out the effect of taking their goods directly to their customers via messaging apps: Snapchat’s Discover capability launched with 11 primary global publications to excellent acclaim and is preparing for business expansion. In China, the prominent free text message and call app, WeChat, has fused accounts of celebrities and primary brand names to its membership list. This permits folks to observe updates from their friends and favorite stars, get unique mobile-only VIP “cards” to big department stores, set up reservations at trendy restaurants with a text and even give to UNICEF on a single integrated app.

Social Media Trends - JHG Media Group

3. Social media network are becoming search engines.

Though Google isn’t going anywhere anytime soon, the manner in which individuals look for services and goods has increased outside simple SEO. Eighty-eight percent of users online are influenced by testimonials and web posts by other people. These individuals are looking right to internet sites like YouTube and Facebook (where each and every company has an existence), or in applications similar to Yelp. Pinterest, particularly, has a rewarding purpose in this shift: its industry is mainly dominated by women in their 30s with younger families, a market identified to do most of the shopping. The service is furthermore shopping focused, bouncing individuals from their tiles directly to company sites at a greatly growing speed.

Stay tuned as we come nearer to the end of 2015 to remain on top of social media trends as we go into 2016. As always, JHG Media is available to aid your small to mid sized company stay on top of your social media needs.

Top 5 Basic Tips For Fantastic Brand Management

online reputation management

In marketing, brand management is the study and planning on just how that brand is perceived in the marketplace. Developing a good association with the target audience is necessary for brand management. Tangible aspects of brand management incorporate the product itself; appearance, price, the packaging, etc

When it comes to online brand management there are a lot more factors because you need to present yourself with only images and the written word so it may be more tough. But using this list of the top 5 basic factors to do for good brand management you should be off to a great start!

1. Search Yourself

Odds are that you currently have some online presence. Whether it’s a Facebook Page, a Google listing, or your own business website you most likely have something in the information super highway. Search the name of your company and your own name also. Then search Google Images the exact same. There are a ton of images within the web realm and they will build up (or reduce from) your online brand image.

2. Get Your Domain Name and Start a Website

You can effortlessly go to internet sites like Godaddy.com to buy your domain name for your business … ideally yours is still available now. If it is not available in a.com there are lots of other domain extensions right now that are turning up left and right. For example if your business is called Bliss Yoga and you notice that blissyoga.com is already taken you can consider for bliss.yoga. The very best way to handle your online brand is to take charge of the information yourself and a web site is a great spot to load up content.

For the rest of the list and more info visit the JHG Media Blog!!