THE DYNAMIC ENVIRONMENT OF DIGITAL MARKETING

JHG Media Digital Marketing

It is uncertain how the world of digital marketing will shift and evolve in the years to come. Despite the changing landscape, there are measures you can take to secure your digital marketing strategy. Listed below are 3 things to consider that will protect a digital marketing approach:

BE AWARE OF THE ENVIRONMENT

An inactive brand will find it virtually impossible to survive in today’s digital marketing environment. Part of continuing to be relevant is to constantly assess the environment and adapt. By carrying out new methods with tried and true techniques, a brand not only demonstrates activity but can also get a much better idea of what is effective and what is not.

       

A dramatic move in the world of digital marketing has taken place within the perspective of the consumer. For example, content was created in the past to deliver a message to consumers but a more strategic technique is required now. Instead of broadcasting content with the target of reaching consumers, numerous brands are making the attempt to reach consumers when the individual needs what they are offering.

SOCIAL MEDIA, SOFTWARE, AND CONSUMERS

With the help of social media, software, and consumers, brands are effectively implementing this approach. Applications like Instagram and Twitter help brands connect with users at any moment of the day. Combining software, such as Jooicer and GetRiver, with these applications will aid a brand in targeting and connecting with consumers.

CUSTOMIZE YOUR COMMUNICATIONS WITH YOUR AUDIENCE

While consumers and brands engage one another it is very important to take advantage of the interaction. 66% of consumers claim they’re very likely to change brands if they feel treated like a number, instead of a person. This indicates that relationship with today’s consumer is important. Adding a personal touch to the interaction between a brand and consumer goes a very long way. Some of the ways to tailor the interactions are:

  1. Do not use an auto response to reply to consumers on social media.
  2. Always address the consumer by their name.
  3. Write emails that read as if an actual person prepared them.
  4. Make use of templates that appear to have been written by a person.
  5. Attempt to make email lists pertinent to each consumer on it.

Digital marketing and consumers are always evolving with the introduction of new technologies. In spite of the shifting landscape there are steps to take that will help a brand safeguard its strategy and remain relevant. If you are interested in developing an effective digital marketing strategy, contact us today.

Learn more here. 

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