JHG Media: Search Engine Optimization


Search engine optimization (SEO) helps users to easily discover and engage a business. Search engine optimization is most successful with a sensible approach that focuses on content marketing. The process strives to increase brand awareness by leveraging the fundamentals of content marketing, which consequently develops leads and creates a buzz with people.

Focused and genuine material targets specific users to convert them. By reaching to those most interested in your brand or message, you will have a better chance to engage with the individual. More conversions mean a larger client base and more business. Whether you are a doctor’s office, plumber, or non-for profit group it is important to have an idea of the tools available to you to ensure that your message is being heard. We have composed a list of some great ways to leverage your content marketing to benefit your SEO.


First and foremost, recognize what it is your providing and select keywords that best reflect that. Most users will never dig deeper than the first page of search results. Competing for rank within your specific niche is a significant factor if you are seeking to get your brand on the first page of search results. Selecting appropriate keywords will help direct interested users to your material and reduce the odds of misdirected users landing on your site. Additionally, it will help the search engines to verify that you are in fact who you say you are, establishing authority.

Perhaps you are already making use of keywords. That’s great! In our practical experience it is important to continue to brainstorm and develop a list of relevant keywords. If you are struggling to think of more possibilities just use Google’s Adwords Keyword Planner. This free tool is a fantastic resource that will help you to construct your list. By merely entering your existing terms, the Adwords Keyword Tool will generate relevant potential keywords you may want to use. In addition, it will supply you with analytical data like how regularly a keyword is searched.

While the Adwords Keyword Planner is helpful, it may not always serve your particular niche adequately. Perhaps you are specialized in your product or service. If that be the case, make time to look at what languages a user may use or how a prospective client would frame a question within your industry.

Lastly, never drown your material or website in keywords. This can in fact damage your website’s authority! It is very easy to make a website busy but the goal is to make it useful. Effectively using keywords demands focused and targeted content.


Effectively leveraging keywords requires a strategic method. In this section we will discuss areas in which to place keywords that will help search engines connect users to your site.

The most common place to start on your website is within the title tag. This is the first step in properly presenting your identity and suggests to search engines like Google what you are all about.

Another great place to include a keyword on your website is within the URL. Placing a keyword or keywords in the URL signals to the search engines what the topic is on the website. When a person searches for your keyword, your page will be more related and may rank higher throughout the search results.


Useful content is a central component to improving your online presence by assisting your brand or business’ authority. Content is normally an article or blog post but it is not unusual to also make use of bookmarks and images. Your keywords should be placed 2 to 3 times within the article. When publishing to your blog or writing an article, always keep the length of the piece in mind. We recommend that your articles should be natural and they can range from 700 to 1,000 words. Google will not prioritize articles with less than 300 words so spend time to write a quality piece.

Social bookmarks are another helpful way to optimize your website’s content and link to users. Social bookmarking is a centralized online service, which allows users to add, annotate, edit, and share bookmarks of web documents.

The final component you should consider when optimizing are images. Images can take an uninteresting subject and make it more attractive. While they give users something interesting to view, they can also help you in your SEO initiatives. The next time you post an image to a page, make sure you use the keyword in the file name as well as the alt text. By doing this, you will make it easier and clearer for the search engines to understand what the image is. In turn, interested users are more likely to come across it in their search results.


A link (short for hyperlink) is an HTML object that allows you to jump to a new location when you click or tap it. Links are found on almost every webpage and offer a simple means of navigating between pages on the web. Using links is a basic part to taking care of your SEO. Your website will have a much better chance of engaging interested customers when you use a mixture of internal and external links. Internal links connect content on your webpage to other related content within your website. External links guide users from your content to other useful content on the Internet.

Search engine optimization can be frustrating and it is easy to get discouraged due to its organic processes. In order to be successful with your SEO campaigns in the future, don’t forget to always stick with the fundamentals for proven and consistent results. Keywords, links, and content when structured correctly are the most effective way to improve your rankings. JHG Media is ready to help you in the endeavor and we pride ourselves on our concentrated efforts to our clients. Consult with us today to protect and grow your brand’s reputation.

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