Helpful content ought to be at the core of your marketing.
Customers have turned off the traditional world of marketing. They use a DVR to skip tv advertising, often ignore magazine advertising, and these days have ended up being so proficient at online “surfing” that they can take in online info without a concern for banners or buttons (making them irrelevant).
Practical marketers know that typical marketing is coming to be less and less successful by the minute, and that there must be a better method.
Enter content marketing.
But what exactly is content marketing?
Content marketing is a strategic marketing method concentrated on producing and distributing useful, pertinent, and consistent material to captivate and retain a clearly-defined audience– and, eventually, to generate profitable consumer action.
Content marketing’s purpose is to attract and retain consumers by constantly developing and curating appropriate and valuable information with the intent of changing or enhancing customer actions. It is a continuous method that is best incorporated into your whole marketing strategy, and it pays attention to owning media, not leasing it.
Essentially, content marketing is the art of connecting with your consumers and potential customers without selling. It is non-interruption marketing. Rather than pitching your products or services, you are delivering information that makes your buyer more intelligent. The importance of this content strategy is the belief that if we, as companies, provide constant, ongoing valuable information to customers, they subsequently reward us with their business and loyalty.
And they do. Content marketing is being made use of by several of the best marketing companies globally. It’s also developed and performed by small businesses and one-person companies around the world. Why? Because it works….
For the full article visit the JHG Media site blog and get more useful information on content marketing for your business!