In marketing, brand management is the study and planning on just how that brand is perceived in the marketplace. Developing a good association with the target audience is necessary for brand management. Tangible aspects of brand management incorporate the product itself; appearance, price, the packaging, etc
When it comes to online brand management there are a lot more factors because you need to present yourself with only images and the written word so it may be more tough. But using this list of the top 5 basic factors to do for good brand management you should be off to a great start!
1. Search Yourself
Odds are that you currently have some online presence. Whether it’s a Facebook Page, a Google listing, or your own business website you most likely have something in the information super highway. Search the name of your company and your own name also. Then search Google Images the exact same. There are a ton of images within the web realm and they will build up (or reduce from) your online brand image.
2. Get Your Domain Name and Start a Website
You can effortlessly go to internet sites like Godaddy.com to buy your domain name for your business … ideally yours is still available now. If it is not available in a.com there are lots of other domain extensions right now that are turning up left and right. For example if your business is called Bliss Yoga and you notice that blissyoga.com is already taken you can consider for bliss.yoga. The very best way to handle your online brand is to take charge of the information yourself and a web site is a great spot to load up content.
For the rest of the list and more info visit the JHG Media Blog!!