Let’s face it, technology is constantly changing and social media sites, and apps, are no strangers to rapid adaptation. In a world where info changes by the minute it’s vital to stay ahead of the curve and not get left behind in yesterday’s bug fix.
It’s 2015 and social networks and platforms are are continuously evolving and adjusting to enhance or streamline the end user’s experience. That’s excellent from a user’s standpoint, but as a business what are the best methods to remain pertinent, stay in front of your client, and make certain you’re using the most up-to-date trends?
Everyone is going mobile and if the functions of a site or app isn’t mobile friendly over half of the visitors will go elsewhere immediately. With the growing number of smartphones and tablets, a growing number of individuals are using these as their main internet access device. Businesses both big and small are starting to carry out a sleek, responsive layout to accommodate mobile devices. This is not merely an accommodation, it’s a requirement since it’s the future style of the internet. Mobile has already turn into the default way the web is viewed by most individuals online, and the appearance of the web is only going to do the same. Redesign not only your site for mobile capability but also make your social media articles mobile phone friendly by making them short and to the point.
Gone are the days where viewers will accept a blanket answer for their questions. They want facts and the want details and they don’t like to read a ton of text to get the answers. We live in a time where nobody has to ever question anything, the truth is always at our fingertips. With the correct SEO and keywords in your social media posts you can drive the best sort of identified traffic straight to your website.
Be a Star.
This year Google changed their formula yet again to concentrate more on websites with rating abilities. Heck, they even have their very own rating system now as well! They realized that customers are most likely to trust their peers if it involves buying over the internet instead of somebody, or some business, trying to sell them goods. The general public tends to rely on the experiences others who have already done what they are looking to do, such as purchase a lamp on Amazon.com. Within seconds an individual can tell if the company is reliable based upon their reviews.
Be More Analytic.
With so many new networks arising and increasing prices for advertising or memberships, you should be sure what is doing the trick and what is not. Social marketing is becoming more quantifiable and a number of social media platforms have integrateded tracking abilities. Google Analytics isn’t the only system on the web anymore, WordPress Stats and Facebook Insights deliver great data for you to better understand your target market demographic.
Staying ahead of social media is always a moving target, but with these tips you must have the ability to keep up quite effectively and ensure you are reaching your viewers.
JHG Media can assist with all social media needs for business.