Why Reviews Matter to Your Local Business

No amount of marketing, tweeting or direct mailing can affect individuals the way an objective peer review can. That’s because in the era of social media sites and internet reviews, it’s not exactly what you share about your business that matters; it’s what others express about you.


According to a study conducted by Dimensional Research and backed by Zendesk, 90% of respondents claimed that favorable online reviews influenced their buying decisions, and 86% claimed their buying decisions were influenced by unfavorable reviews.

While on-line reviews are a precious asset for any business, obtaining reviews from customers could be a delicate courtship. Oftentimes, the greatest obstacle that companies have with online reviews isn’t getting negative ones– it’s obtaining them at all. Numerous small business operators might be skittish about requesting customers for reviews, worrying that they’ll irritate and turn off a once happy customer.

However, if the success of your business genuinely depends upon internet reviews, inspiring reviews is a skill you’ll need to champion. Here are 7 tips to help you conquer the awkwardness and encourage customers to leave reviews.

1. Make composing a review as easy as possible.
The average client is not going to search for ways to leave your business a review (unless they have a bad experience to share). That’s exactly why you need to keep it as effortless as feasible for patrons to offer a review. Place direct links to your review accounts in multiple locations, for example, a thank you or follow-up email.

2. Appear on several review websites.
Everybody has his or her own favored review site– possibly it’s where your customers researched your company to begin with. Having a presence on every review website (or every review site which makes sense for your enterprise) can make the procedure more seamless and pleasant for your customers. For example, there’s Yelp, Angie’s List, Google Local, Yahoo Local, LinkedIn, TrustLink and many more.

Ask patrons to leave a review on their favorite site– never pressure them to write reviews on multiple sites. And take care regarding pushing customers to compose a review on a brand-new website. As an example, if a non-Yelper really feels compelled to create a Yelp account to provide you a review, Yelp’s spam filtering system will most likely flag their testimonial and all that hard work will vanish into thin air.

3. Be candid.
If you feel reluctant about asking for a review outright, don’t. It’s a part of doing business nowadays. You can help your case and also foster a good reputation by being as honest and open as possible with your clients.

You can say a little something as simple as, “Your viewpoint matters to our company and to other customers, so we ‘d be really appreciative if you take a few moments to review your encounter,” or “Do you check out online reviews? We do, and so do other clients. That’s why we ‘d love it if you take a few moments to review your experience.”.

4. Tread the incentives line carefully.
Many suggest that supplying any kind of enticement for reviews corrupts the process and should be avoided at all costs. However, I acknowledge the simple fact that anyone writing a review is taking time out of their hectic routine to help the overall community. Supplying a small enticement (such as TWENTY % off discount) might be an excellent way to demonstrate your gratitude and encourage patrons to take the time to compose a few words. You just need to make sure your offer is for writing a review, not just for composing an excellent review.

You can also surprise reviewers by sending them a discount coupon code or other offer after they’ve published a review. That way, you know your incentive really did not influence their choice to pen a review, however you still get to give a small token of appreciation for their time and efforts.

5. Consider your market.
If your patrons are Millennials, they’re already accustomed to discussing every single experience on the internet and will probably share their thought and feelings without having much motivating. Battering patrons under the age of 30 with appeals to publish a review will most likely turn them off.

However, if you have older or much less social media savvy patrons, these individuals could need a bit more urging or hand-holding.

6. Turn reviewers into brand ambassadors.
While a favorable review is excellent for your business, the real worth lies in the reviewer. Think about it. That person took the time to describe and share the great encounter they had when it comes to your business.

Consider how you can further take advantage of this relationship. For example, you could create video reviews from your top clients to publish on your website. Virtually nothing tells a story better than well-produced, sincere video clips from real folks.

7. Don’t neglect the negative reviews.
Even though your objective is to solicit good reviews, you’ll most likely encounter a bad review or two. Bad reviews aren’t often a business-killer, but just how you handle an unfavorable scenario might be. Pay attention to and address the unfavorable reviews; you may have a chance to turn an unhappy consumer into a brand advocate.

At the end of the day, the very best road to possessing great reviews is to offer an excellent product and customer experience. If you’re doing all you can to create an exceptional experience for your patrons, there’s absolutely no reason not to remind them about the importance of posting reviews.



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