Presently there is risk involved by working with social media, because what is published online continues being always and forever available for the public’s perusal. But consider how many times a physician makes decisions that carry risk for a patient’s health. Just one tenet of treatment is the fact that you occasionally must take a risk for the greater good.
The same holds in the community of social media. Professionals within the healthcare sector have certainly reached a crossroad today. As a medical professional, you can either push on down the same well used route that always kept you out of social networks and also away from potential patients. That is the safe course of action, a world in which you dot each and every “i” and cross virtually every “t”, and you certainly never engage in discussions on the web.
The other strategy is to take advantage of the benefit of social media in order to get the word out to patients, and also in order to join in on the conversation that is undoubtedly taking place right now on the net. By making using of social media sites as a tool, one will be able to multiply the amount of good you can do, both for your clients and also yourself, and even the medical profession in general.
Posted by Joel Canter