Online Reputation Management – Why Everyone Needs It

online reputation management

On-line brand management, or the influence and awareness of the reputation of an individual or a business through the Web, is broken down into two main parts, which are proactive management and reactive management. The first deals with constant reputation protection. The 2nd involves dealing with a recent situation as the result of an on-line barrage of negative posts. As in all cases of life, it’s better to be proactive as opposed to to be forced into a reactive condition. The power of on-line social sites can boost your company’s brand name and generate exceptional outcomes. On the flip-side, the tide of opinion can overload your brand with enough negative comments to drop the ax on you and your business. So, here are a few considerations about working against the sweeping tide of negativity.


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