On-line brand management, or the influence and awareness of the reputation of an individual or a business through the Web, is broken down into two main parts, which are proactive management and reactive management. The first deals with constant reputation protection. The 2nd involves dealing with a recent situation as the result of an on-line barrage of negative posts. As in all cases of life, it’s better to be proactive as opposed to to be forced into a reactive condition. The power of on-line social sites can boost your company’s brand name and generate exceptional outcomes. On the flip-side, the tide of opinion can overload your brand with enough negative comments to drop the ax on you and your business. So, here are a few considerations about working against the sweeping tide of negativity.
- What is “Captology”? and How can it Improve your Online Credibility (jhgmediagroup.wordpress.com)
- Brand Management on Social Media: Be Different, Positive and Consistent (socialmediatoday.com)
- Digital Next Brand Management (onlineinternetnmarketing.wordpress.com)
- You Are Not a Brand – You Are a Person (soshitech.com)