In our initial post of a three part set, we talked about the value of a clean and modern website. Your company’s web site is the foundation of your band’s image. Once you establish a fresh, clean and modern-looking website for your company, one can then continue growing trust and a good reputation for your company. The key to this undertaking is to ensure that you manage this trust building real estate in the on-line realm. When a potential consumer keys in your company name or brand in a search engine like Yahoo, you want to manage all the web properties that identify with your company in the search results. You will definitely want the impression to be favorable, presenting your brand as a trustworthy entity. Here’s exactly how it’s done.