HOW DO I CREATE QUALITY CONTENT?

Content-Marketing-SEO-JHG-Media

Targeting your audience with high-quality content is a crucial element to a successful SEO strategy. Constructing it properly will address relevant topics and help to inform and answer questions your audience may have.

Step 1: Research And Know Your Audience

Just before you develop content it is very important to research and understand what your audience is trying to find. A targeted and deliberate approach is necessary in order to attract them. This can vary depending on your business and industry.

Step 2: Select A Media Type

The following stage of content creation is to identify what type of content should be produced and what media you will utilize to deliver it. There are a variety of content options such as: blog posts, white papers, and infographics. Additionally, distribution can be done via email, social accounts, and relevant industry publications.

Step 3: Share High-Quality Content

Withholding information restricts progress and development. Quality content creates value throughout an industry or community so ensure that it can be shared. Consequently, content can have a greater impact by connecting with different outlets and audiences. An easy way of doing this is to have social sharing buttons present on your site and blog posts.

Step 4: The Basics Of Composing Content

Any time content is composed, it is important to proofread and edit it in order for it to present professionally. Formatting also plays a big part in its readability but also helps in improving SEO. As a result, make use of headings and subheadings that are relevant to the content’s topic. Another aspect of valuable content is to feature high-resolution images and videos while linking to reputable sources. Web sites that end in .edu, .org, and .gov are good places to start.

Step 5: Optimize Content For Internet Search Engines

The research performed in Step 1 will assist you to optimize your content for search engines. Based on the information you gathered, it should be relatively simple to pinpoint keywords to target and include in your content. Keywords should pertain to the targeted niche and your brand. If you are having difficulty identifying focus keywords, try using the Google Keyword Planner.

After selecting the relevant keywords, the next step is to incorporate them into the content. In the past, a “shotgun approach” was relied upon but in todays internet landscape the user experience is the primary focus. Thus, blasting a website or piece of content with keywords is a sure way to get penalized by search engines. Strategically using keywords is the name of the game. Here are some pointers when making use of keywords:

  • Keywords should help to categorize and identify content when used in titles, headings, and subheadings.
  • Use supporting keywords that relate to the focus keyword. This will aid in organizing content.
  • Make an attempt to use keywords in a natural way so that content reads and appears legitimate.

High-quality content builds value for your company and it’s customers. Even though it  will distinguish your brand from competitors, it also has a substantial impact on SEO. Effectively and tactfully creating content can help you to connect with interested users and address relevant topics. If you have questions about content creation, call our team today!

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THE DYNAMIC ENVIRONMENT OF DIGITAL MARKETING

JHG Media Digital Marketing

It is uncertain how the world of digital marketing will shift and evolve in the years to come. Despite the changing landscape, there are measures you can take to secure your digital marketing strategy. Listed below are 3 things to consider that will protect a digital marketing approach:

BE AWARE OF THE ENVIRONMENT

An inactive brand will find it virtually impossible to survive in today’s digital marketing environment. Part of continuing to be relevant is to constantly assess the environment and adapt. By carrying out new methods with tried and true techniques, a brand not only demonstrates activity but can also get a much better idea of what is effective and what is not.

       

A dramatic move in the world of digital marketing has taken place within the perspective of the consumer. For example, content was created in the past to deliver a message to consumers but a more strategic technique is required now. Instead of broadcasting content with the target of reaching consumers, numerous brands are making the attempt to reach consumers when the individual needs what they are offering.

SOCIAL MEDIA, SOFTWARE, AND CONSUMERS

With the help of social media, software, and consumers, brands are effectively implementing this approach. Applications like Instagram and Twitter help brands connect with users at any moment of the day. Combining software, such as Jooicer and GetRiver, with these applications will aid a brand in targeting and connecting with consumers.

CUSTOMIZE YOUR COMMUNICATIONS WITH YOUR AUDIENCE

While consumers and brands engage one another it is very important to take advantage of the interaction. 66% of consumers claim they’re very likely to change brands if they feel treated like a number, instead of a person. This indicates that relationship with today’s consumer is important. Adding a personal touch to the interaction between a brand and consumer goes a very long way. Some of the ways to tailor the interactions are:

  1. Do not use an auto response to reply to consumers on social media.
  2. Always address the consumer by their name.
  3. Write emails that read as if an actual person prepared them.
  4. Make use of templates that appear to have been written by a person.
  5. Attempt to make email lists pertinent to each consumer on it.

Digital marketing and consumers are always evolving with the introduction of new technologies. In spite of the shifting landscape there are steps to take that will help a brand safeguard its strategy and remain relevant. If you are interested in developing an effective digital marketing strategy, contact us today.

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CONTENT MARKETING MIXED WITH SEO

Content Marketing SEO

Content marketing combined with Search Engine Optimization (SEO) has a substantial influence on digital marketing. These two functions help to create brand awareness, lead generation, website traffic and PPC.

According to Moz, SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Where as content marketing is media that delivers a message to users with the intention of driving profitable action. Examples of content are landing pages, products descriptions, articles, tweets, videos, emails and images.

Lets look at some basic suggestions when implementing SEO and content marketing:

KEYWORD SELECTION AND STRATEGY

The initial step in correctly executing SEO is to research what the most appropriate keywords are in regards to your content. Finding the correct keywords helps in ranking higher on the search engine results. The most recommended place to start is by using Google’s Keyword Planner. This tool will allow a user to see the competition and search volume of words.

After you decide on the appropriate keywords, the next step is to form a strategy. In the past, some websites would flood their pages with keywords in an effort to rank higher. Adopting this method today will only penalize a site. For that reason, it is crucial for a site to strategize its keyword application in order to help its search engine marketing. The most ideal approach is to be sensible and place the keyword on a page in the headline and within the body.

In addition to placing keywords in text on a website, it is also beneficial to embed the keywords into HTML pages under the Meta Description. Within a HTML page, keywords can be tagged in the head section. By doing this, search engines will be able to quickly identify what a website is about.

QUALITY CONTENT MARKETING

Any time you introduce content on your website or somewhere else on the Internet, ensure that it is unique and delivered consistently. Unique content contributes to the quality of the content and in turn it will be indexed quicker and rank higher on search engines. Consistently generating content will also help to indicate that a website is active and working to provide a user with a better experience. For example, blog posts should be composed and published at least once a month.

Among the benefits of quality web content is that it will create more traffic for a website. Unique content can target users and indicates to search engines, such as Google, that the website is relevant. As a result of more traffic Google will rank the site higher.

USER EXPERIENCE (UX)

Aside from content and keywords, the user experience (UX) is another focus of SEO. This is considered technical optimization and focuses on what search engines look for in an effective website. For instance, a site with broken links does not offer an optimized UX. Areas of technical optimization are:

URL’s and Slugs
A sites URL makes it possible for users to gain access to a website but can also announce to search engines what the website is about and categorize it. Therefore, structuring them effectively is important. There are tools offered online to aid in achieving this.

Sitemap
A well-structured sitemap helps users to navigate a website’s content. In addition, robots used for indexing sites will crawl sitemaps in order to identify and understand the site’s content.

Title Tags and Header Tags
Utilizing title tags and header tags can also have a huge effect on SEO. They help to index and further authenticate search results in search engines and promote an organized UX.

Traffic
Traffic refers to the amount of users landing on a site. Links, inbound linking, and link-building all contribute to the volume of traffic a site experiences. The more traffic a website has, the more it is recognized as an authority by search engines. Linking a website to high authority sites, like domains ending in.edu or.org, will considerably help to boost a sites traffic. While there are products available to help boost a sites authority with link building, it is preferable to utilize unique, authentic content in order to receive a boost in authority.

Coupling content marketing and SEO initiatives together is the most effective way to rank a website. When done correctly, a site can be indexed quicker and produce more traffic, becoming an authority. If you have questions about your online presence and how it can be strengthened, give us a call today.

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The Importance Of Online Reviews

JHG Media Online Reviews

Currently, a businesses reputation is shaped greatly by its consumer’s online reviews. When you take into consideration that 85% of consumers trust online reviews as much as personal recommendations, it presents a strong case as to why business owners should utilize review websites in conjunction with a reviews management service.

There are dozens of review sites for individuals to research businesses with. At the moment, Yelp and Facebook are among the most trusted review sites for consumers in the United States, with Google and BBB.org trailing closely. These web sites enable millions of users to share their experiences from desktops and mobile devices with other users. As modern technology continues to advance, business models and consumer engagement evolves also.

 

GOING MOBILE

Individuals no longer need to rely on directories or word of mouth to find a business. According to the Pew Research Center, 9 out of 10 American adults use the Internet and 77% of adults in the U.S. have a smartphone. This makes accessing information and generating real-time reviews fast and easy. It also demonstrates that businesses cannot afford to neglect their online reputation.

Because of the increase in connectivity the behavior of consumers has changed as well. In a report by BrightLocal, in 2017, 97% of consumers looked online for local businesses and 68% said that positive reviews made them more likely to use a business. Moreover, 10% of consumers now reach out to a business after viewing a positive review.

Traditional marketing media is no longer effective on its own. A consumer’s capability to access information on mobile devices makes the digital storefront essential for a businesses success.

 

ATTRACT INTERESTED USERS WITH USEFUL ONLINE REVIEWS

Traditional forms of advertising and marketing, like radio or television, are expensive and work to persuade a consumer to act by presenting a product or service in the hope that it may pertain to what the consumer is searching for. Unfortunately, it is never a certainty that the ad is relevant to the person. Additionally, after being exposed to these medias for a period of time its very possible that an interested user can forget about the advertisement and lose the sense of urgency to act. This is not the case with online consumer review sites. In fact, the desire or decision and the urgency to act are what motivate a consumer to seek out a business online. Online review sites help a user by providing them with relevant and reviewed options. They are also a fantastic tool for a business with a limited or no marketing budget.

 

STAR RATINGS ARE POWERFUL FOR SMALL BUSINESSES

It’s a common misunderstanding that online reviews are usually negative and can only harm a business. This is not true, specifically when looking at Yelp. About 67% of the reviews on Yelp are four and five star reviews. This suggests that people taking the time to make a review are doing it in support of the business. Furthermore, 54% of consumers look at the average star rating to be the most significant factor when reviewing a local business. For that reason alone, star ratings are critical for small businesses.

Improving and protecting star ratings should be on every small businesses list of things to do. The most effective way to start improving a star rating is to merely ask customers if they would be willing to post a review to one of the preferred review sites. More than half of customers asked will make a review. Supporting reviews from customers also help to diminish the effect of negative reviews on a star rating.

In the event that a business receives a poor review, BirghtLocal’s study recommends for them to reply. 30% of consumers are placing importance on businesses addressing reviews in 2017. Taking advantage of these occurrences as an opportunity to make the situation right will help your reputation. According to Inc., 56% to 70% of consumers will do business with your company again if the complaint is resolved.

Improving your online reviews and protecting your reputation is essential to retaining current customers and converting potential customers. If you are looking to strengthen your businesses reputation, make the most of todays technology with consumer review sites. JHG Media specializes in review management services. Call us today to discuss how our team can help your business become an authority.

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A Look At How To SEO In 2018

How do I SEO in 2018? JHG Media

Search Engine Optimization (SEO) is continuously evolving. Techniques that previously worked do not always translate into higher rankings on search engines. In reality, some out-of-date strategies can actually harm a website’s SEO initiatives. With new ways for individuals to search the Internet and revamped algorithms from search engines such as Google, it is essential to be aware of what is effective and where the industry is headed. Lets go over some key points to take into consideration for your SEO strategy in 2018.

1) Landing Page Experience

A websites landing page experience is the groundwork to successful SEO and incorporates elements such as: ease of mobile and computer navigation, decreased loading times, transparency and trustworthiness, and unique content. Google is constantly focused on enhancing that experience by being sure that its search results have the elements of a quality landing page experience. When a website properly addresses these items, an interested user is able to have a better experience on the website. If a site does not address these factors prior to its SEO efforts, its rankings will not improve and the site could even be penalized. On the other hand, a quality website coupled with SEO shows to Google that the website is an authority and it will experience improved ranking.

2) Featured Content And SEO

Search engines have become significantly more aware of improving the user experience. Beginning in 2015, Google started to provide users with quick answers. Google calls them Featured Snippets. Now, when a user asks a question, Google will actually extract the most helpful answer from a webpage and position it above the search results in a special block. The block also features a link to the page, the title, and the URL. Furthermore, the website will experience an increase in its click-through-rate (CTR) and strengthen its authority. In a study carried out by Ben Goodsell from Search Engine Land, he determined that being featured by Google has its benefits. In his study for instance, “CTR jumped from 2 percent to 8 percent in the period analyzed. Meanwhile, revenue from organic visitors landing on this page saw a 677-percent improvement.”

Featured Snippet Quick Answer JHG Media

You’re probably wondering how you can be featured by Google. Google’s featured content does not involve a code so the Content Marketing Institute advises that a website asks specific questions on it’s pages while also providing detailed answers in a conversational format. This will give the website’s content a better chance of being extracted by Google when a user is searching for an answer.

3) Voice Search

Voice Search JHG Media

Not only are search engines advancing but the way users are searching is changing also. Based off Google’s Mobile Voice Study, 55 percent of teens and 41 percent of adults use voice search more than once a day. Google anticipates that by 2020, more than half of the searches performed will be conducted using voice search. Because of the surge in use of this technological innovation, featured snippets will become increasingly more critical for websites. In addition, it will require websites to become even more detail oriented in their content.

4) Who Can Help Me With My SEO?

SEO can be an overwhelming duty for business owners given their role and responsibilities. The work it calls for is time consuming and is most successful when it is routinely being performed. If you are thinking about attending to your businesses SEO, the optimal course of action to take is to hire a skilled specialist whose focus is staying current on SEO trends and techniques.

JHG Media can help you with your SEO. offers comprehensive services to help businesses, regardless of their industry or size, accomplish their SEO goals. Our solution is unique in that we combine that which is tried and proven to be effective regardless of trends and algorithms, while also implementing the most current technologies to achieve the best results. JHG Media’s services include: SEO, digital marketing, reviews management, and website design.

The development of SEO has led businesses to think about their online presence differently. If you want to be effective in your SEO initiatives, it is more crucial than ever to strategically approach your websites design, be familiar with what search engines require, and stay current on the latest approaches. Contact us and speak with our experienced team to begin improving your SEO.

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ONLINE REPUTATION MANAGEMENT WITH JHG MEDIA

JHG Media Online Reputation Management

Online reputation management is extremely important to your business’s future success. Nowadays social media and review platforms are presenting users with real time, genuine reviews. As a result, business’s can’t afford to neglect what consumers are saying about their business. It is critical that they proactively engage their consumers after a service or product is provided.

Search engines present users with results that they deem as relevant authorities. For that reason, it is difficult for business’s competing in a searched niche if they do not have an online presence or have a weak reputation. An online presence that addresses reputation management is essential in order to engage potential customers. Online reviews and star ratings act like first impressions and are key to a business’s success. Today, they are the determining factor for a user selecting a provider or product. In the following article we will review the basics to online reputation management.

PROACTIVELY DEAL WITH YOUR CUSTOMERS EXPERIENCES

Do not miss out on an opportunity to collect testimonials from clients. Disregarding your customers after you interact with them can lead to a harmful review. On the other hand, proactively attending to your customers will allow you to acquire more reviews for your business. It is very important to invite customers to provide reviews by scoring their experience on review sites. Moreover, positive reviews are valuable and will actually help boost your rankings.

KNOW WHAT IS BEING SHARED AND WHERE

Online reputation management is similar to caring for a garden. Weeds are imminent and have to be pulled to protect the gardens growth. Likewise, bad reviews will occur and it is useful to know when and where they appear. We recommend that you make a list of your existing review profiles and URL links. Review accounts are profiles of your brand on a review platform like: Google, Yelp, Angie’s List, TripAdvisor, Vitals, WebMD, Zocdoc, etc. Right after creating a list of existing accounts, the following step is to search for any outlying review sites where your business is present. Consolidating what is being said about you and where gives you a map of what to check periodically in the future.

CAMPAIGN FOR TESTIMONIALS

Refer to the list, go over each review account and get a general idea of your online reputation. What you see is what a prospective client sees. Based off of your discoveries, determine where you need to focus your reputation management efforts. We advise that your Google reviews should be a top priority.

Take advantage of good reviews by sharing them over your social network and on your website. It is ideal to have a mixture of positive reviews from multiple different review sites. Aside from that, a great tool to incorporate are plugins that allow users to share their experience right to your website. When setting up such a tool on your site, you are able to filter the reviews prior to posting them on the page. As a result, good reviews can be displayed and negative review’s can be addressed before your reputation is damaged.

JHG MEDIA’S ONLINE REPUTATION MANAGEMENT SERVICE

JHG Media’s complete reviews management software helps to manage and protect your online reputation. Our software is compatible with 99% of review sites. The software’s ability to monitor the internet in real time saves our clients time and helps them to address reviews. Along with monitoring, the software provides an automated feature to help generate authentic reviews and increase your presence on review sites. This dynamic tool will also help boost your rankings on search engines. Furthermore, it is also entirely customizable to your product or service.

Social media and review platforms are valuable tools and can help a brand establish themselves as an authority or they can destroy a company’s reputation so business’s are thinking about online reputation management differently. It is crucial that business owners are aware of their online presence if they are to survive and grow in today’s market. For that reason, be proactive in engaging existing and potential customers with JHG Media Reputation Management. Call us today to discuss opportunities and services for your business.

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JHG Media: Search Engine Optimization

SEO

Search engine optimization (SEO) helps users to easily discover and engage a business. Search engine optimization is most successful with a sensible approach that focuses on content marketing. The process strives to increase brand awareness by leveraging the fundamentals of content marketing, which consequently develops leads and creates a buzz with people.

Focused and genuine material targets specific users to convert them. By reaching to those most interested in your brand or message, you will have a better chance to engage with the individual. More conversions mean a larger client base and more business. Whether you are a doctor’s office, plumber, or non-for profit group it is important to have an idea of the tools available to you to ensure that your message is being heard. We have composed a list of some great ways to leverage your content marketing to benefit your SEO.

1. EFFECTIVE KEYWORD USE FOR SEARCH ENGINE OPTIMIZATION

First and foremost, recognize what it is your providing and select keywords that best reflect that. Most users will never dig deeper than the first page of search results. Competing for rank within your specific niche is a significant factor if you are seeking to get your brand on the first page of search results. Selecting appropriate keywords will help direct interested users to your material and reduce the odds of misdirected users landing on your site. Additionally, it will help the search engines to verify that you are in fact who you say you are, establishing authority.

Perhaps you are already making use of keywords. That’s great! In our practical experience it is important to continue to brainstorm and develop a list of relevant keywords. If you are struggling to think of more possibilities just use Google’s Adwords Keyword Planner. This free tool is a fantastic resource that will help you to construct your list. By merely entering your existing terms, the Adwords Keyword Tool will generate relevant potential keywords you may want to use. In addition, it will supply you with analytical data like how regularly a keyword is searched.

While the Adwords Keyword Planner is helpful, it may not always serve your particular niche adequately. Perhaps you are specialized in your product or service. If that be the case, make time to look at what languages a user may use or how a prospective client would frame a question within your industry.

Lastly, never drown your material or website in keywords. This can in fact damage your website’s authority! It is very easy to make a website busy but the goal is to make it useful. Effectively using keywords demands focused and targeted content.

2. STRATEGICALLY PLACING KEYWORDS

Effectively leveraging keywords requires a strategic method. In this section we will discuss areas in which to place keywords that will help search engines connect users to your site.

The most common place to start on your website is within the title tag. This is the first step in properly presenting your identity and suggests to search engines like Google what you are all about.

Another great place to include a keyword on your website is within the URL. Placing a keyword or keywords in the URL signals to the search engines what the topic is on the website. When a person searches for your keyword, your page will be more related and may rank higher throughout the search results.

3. ON PAGE COMPONENTS

Useful content is a central component to improving your online presence by assisting your brand or business’ authority. Content is normally an article or blog post but it is not unusual to also make use of bookmarks and images. Your keywords should be placed 2 to 3 times within the article. When publishing to your blog or writing an article, always keep the length of the piece in mind. We recommend that your articles should be natural and they can range from 700 to 1,000 words. Google will not prioritize articles with less than 300 words so spend time to write a quality piece.

Social bookmarks are another helpful way to optimize your website’s content and link to users. Social bookmarking is a centralized online service, which allows users to add, annotate, edit, and share bookmarks of web documents.

The final component you should consider when optimizing are images. Images can take an uninteresting subject and make it more attractive. While they give users something interesting to view, they can also help you in your SEO initiatives. The next time you post an image to a page, make sure you use the keyword in the file name as well as the alt text. By doing this, you will make it easier and clearer for the search engines to understand what the image is. In turn, interested users are more likely to come across it in their search results.

4. LINKS ARE PARAMOUNT!

A link (short for hyperlink) is an HTML object that allows you to jump to a new location when you click or tap it. Links are found on almost every webpage and offer a simple means of navigating between pages on the web. Using links is a basic part to taking care of your SEO. Your website will have a much better chance of engaging interested customers when you use a mixture of internal and external links. Internal links connect content on your webpage to other related content within your website. External links guide users from your content to other useful content on the Internet.

Search engine optimization can be frustrating and it is easy to get discouraged due to its organic processes. In order to be successful with your SEO campaigns in the future, don’t forget to always stick with the fundamentals for proven and consistent results. Keywords, links, and content when structured correctly are the most effective way to improve your rankings. JHG Media is ready to help you in the endeavor and we pride ourselves on our concentrated efforts to our clients. Consult with us today to protect and grow your brand’s reputation.

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